PPMG's exhibition booth at the 78th Frankfurt Book Fair.

Phoenix Publishing and Media Group (PPMG) showcased more than 500 premium books at the 78th Frankfurt Book Fair in Germany from Oct 7 to 11, which saw the participation of over 4,000 publishers from more than 100 countries and regions.

The group also actively engaged in international copyright promotion, new book launches, copyright cooperation negotiations and exhibitions, making it one of the most popular booths.

During the fair, Li Zhenqiang, chairman of PPMG, was interviewed by the American magazine Publishers Weekly, where he elaborated on the group's strategies in brand building and international expansion. Li emphasized PPMG's goal of providing high-quality content with a distinctive Phoenix brand to readers worldwide, saying the group aims to develop diverse forms of content beyond traditional print books and create self-developed IPs.

Li Zhenqiang, chairman of PPMG, gives an interview to the American magazine Publishers Weekly during the Frankfurt Book Fair.

Xu Hai, editor-in-chief of PPMG, contributed an article titled Publishing in the Age of AI: What Changes, What Stays to the English edition of China Publishing & Media Journal. This analyzed AI's impact on various publishing sectors, including children's books, educational books, academic publishing, and general publications.

The exhibition of the five-year achievements of the project titled "Jiangsu Scholars and Literature Translated", organized by PPMG, was also showcased at the fair. The project has introduced 20 books in 30 foreign language editions, promoting Jiangsu's literary and academic excellence globally. The exhibition was well-received by international publishing peers, with the industry magazine Publisher featuring a full-page introduction of the project's outcomes.

PPMG also hosted diverse thematic events and cultural dialogues, leveraging premium publications to foster cross-cultural exchanges.

Yilin Press, a subsidiary of PPMG, hosted an event highlighting the works of China's most beloved science fiction author Liu Cixin — The Three-Body Problem and The Fire Keeper. The event gathered international publishers, rights agents, media representatives, and fans of Liu's works to discuss the cross-cultural communication and diverse development of Liu's works.

The German edition of The Three-Body Problem in graphic form was launched at the event, which also highlighted Liu's another science-based fairy tale The Fire Keeper.

Xu Hai, editor-in-chief of PPMG, contributes an article titled Publishing in the Age of AI: What Changes, What Stays to the English edition of China Publishing & Media Journal.

Moreover, Phoenix Science Press Ltd, a subsidiary of PPMG, launched the English edition of 59 Inventions That Shaped The World, a storybook for curious kids, at the fair. The event was designed to introduce the "Storybook" series to international publishers, promoting Chinese original popular science works to a global audience.

During the fair, PPMG engaged in around 50 copyright negotiations, reaching over 60 trade intentions with publishers from the United States, the United Kingdom, Germany, Spain, Italy, Slovenia, Kazakhstan, and more.

Notably, Yilin Press connected with Spanish, German, and Slovenian publishers for potential collaborations on Chinese contemporary literature. Phoenix Science Press Ltd initiated talks with the Natural History Museum of the UK and Italian publishers for international copyright cooperation.

PPMG's participation at the Frankfurt Book Fair highlighted China's publishing prowess and commitment to international cultural exchange. The group aims to continue fostering global publishing collaborations, contributing to cross-cultural understanding and mutual learning.