PPMG at the 2026 London Book Fair.

Phoenix Publishing and Media Group organized the participation of its nine subsidiaries at the 2026 London Book Fair in the United Kingdom from March 10 to 12, showcasing over 400 kinds of books and 70 types of cultural products and hosting nine events.

At the fair, Phoenix Xinhua Printing Group signed a cooperation agreement with the UK's Flame Tree Publishing for printing services. The PPMG team engaged in over 50 book copyright trade negotiations with publishers from around the world, participated in high-level dialogues and industry exchange activities such as the UK-China Publishing Creative Industry Exchange, and discussed core topics with participants from the UK and China, including digital content innovation and international distribution.

Alan Macfarlane, a lifelong fellow at King's College, Cambridge, attended the Chinese tea culture event and delivered a speech, elaborating on the impact of tea culture on the historical and civilizational development of China and the UK. Emma Lowe, the director of the LBF, visited the PPMG booth and experienced the tea culture activities for herself.