Zhang Chaoyang, chairman of Phoenix Publishing and Media Group, speaks at the 2025 International Publishing Forum.

The 2025 International Publishing Forum was held in Beijing on June 20 during the Beijing International Book Fair.

More than 200 publishing executives from China, the United States, the United Kingdom, Germany, Georgia, and other countries and regions gathered to discuss digital intelligence leading international publishing and collaborative innovation, exploring new initiatives for international publishing cooperation in the digital age.

Zhang Chaoyang, chairman of Phoenix Publishing and Media Group, pointed out that PPMG actively embraces digital technology and empowers international publishing and collaborative innovation through three major initiatives: analyzing international market demands and cultural differences using big data, collaborating with diverse overseas entities to create brand activities and precisely promote high-quality translated works; deepening diverse international cooperation, partnering with top international publishing groups to digitize and intelligentize content resources, providing digital education solutions for other countries; promoting a green publishing concept, implementing innovative projects, establishing a green printing system, and driving sustainable development in the publishing industry through technology.

Industry leaders from China and around the world advocate for the global publishing community to embrace digital technology, safeguard copyrights, promote educational growth, and enhance international cooperation. They emphasize the importance of innovation, knowledge security, and respecting intellectual property rights in the digital age. Collaboration, efficient organizational structures, and a focus on technological development are seen as key elements for revitalizing the publishing industry and addressing the evolving needs of readers worldwide.