Reading China booth at the 10th Baku International Book Fair. [Photo/Azernews]

A 13-member Chinese publishing delegation, including representatives from Phoenix Publishing and Media Group (PPMG), made its debut at the 10th Baku International Book Fair, which was held in Baku, capital of Azerbaijan, from Oct 2 to 8.

Members of Chinese delegation pose for a photo with young Azerbaijani readers at the 10th Baku International Book Fair. [Photo/East China Normal University Press]

In addition to ordinary readers, the Reading China booth also received a warm welcome from publishing institutions in countries such as Azerbaijan, Turkiye, and Uzbekistan. Books on Chinese culture, literature, history, philosophy, and other subjects have garnered significant attention.

In response to the local interest in Genghis Khan, the literature of the Turkic world, and other topics, PPMG's Yilin Press promoted the copyrights of books such as Bomba and The Message Deliverer.

Teachers from the Confucius Institutes at the Azerbaijan University of Languages invite Azerbaijani visitors enjoy Chinese tea. [Photo/East China Normal University Press]

During the book fair, the Chinese delegation also visited the Chinese Embassy in Azerbaijan as well as the Confucius institutes at the Azerbaijan University of Languages and Baku National University, aiming to deepen cultural exchanges in publishing between China and Azerbaijan and to garner broader support for projects translating classic Chinese and Azerbaijani works.