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About Phoenix Publishing & Media Group

Updated: 2024-09-05

Phoenix Publishing & Media Group (PPMG), a State-owned enterprise, operates across diverse sectors, involving publishing, distribution, printing, newspapers and periodicals, film and television, hotels, real estate, trade, and financial investment. With two main-board listed companies – Phoenix Media and Phoenix Ltd, PPMG oversees about 150 subsidiaries and employs more than 11,000 people.

The group is the first publishing entity in China to complete the largest transnational acquisition. Its successful restructuring across various ownership types and regions has made it a pioneering unit in the national cultural system reform. Recognized for its excellence, it has been featured among the top 30 national cultural enterprises for 16 consecutive sessions. It secured the 10th position on "The Global 50 Publishing Ranking 2023", emerging as the leading Chinese publishing enterprise.

PPMG operates nine publishing houses, six of which are recognized as National First-Class Publisher (Top 100). Its trade publishing division leads the Chinese publishing industry, introducing over 5,000 new titles annually.

As China's second-largest publisher of primary and secondary school textbooks, PPMG's educational products are used by 50 million students across over 2,000 counties, cities, and districts.

PPMG also publishes 23 journals and two newspapers, focused on three core areas: education, children, and social and cultural life. Monthly circulation for Colorful Chinese and Times Learning Post exceeds 1.3 million copies, while Oriental Kids boasts an annual circulation of 9.3 million copies.

PPMG collaborates on copyright trade with 62 countries, forging partnerships with University of Birmingham, Springer Nature, Pearson Education Group, and other global entities. Each year, more than 400 copyrights are sold to foreign language markets.

PPMG's integrated publishing business spans general reading, smart education, knowledge services, and technological solutions. Key online platforms such as zxxk.com, Phoenix Easy Learning, Phoenix Vocational Education Cloud, and Phoenix Digital Book Club generate over 3 billion yuan ($140.43 million) annually in revenue, with continued efforts toward expansion and promotion.

In the printing sector, PPMG oversees 14 enterprises with a combined asset value of 1.1 billion yuan ($154.67 million) and annual revenue of approximately 500 million yuan ($70.30 million).

Within the distribution sector, PPMG stands at the forefront of the industry in both sales and asset scale. It operates 77 branches of Xinhua Bookstore across various cities and counties, establishing a distribution network that integrates large, medium, small, and specialty physical bookstores and online bookstores.

Modern Express has transformed into a cutting-edge mainstream media outlet, merging traditional newspapers with digital platforms, including websites, mobile clients, social media platforms such as Weibo and WeChat, along with advertising screen. It has been designated as a crucial national reporting team for major and emergency events.

PPMG holds controlling interests in various financial companies, covering sectors such as banking, financial leasing, securities, funds, and guarantees. Phoenix Cultural Trade Ltd. focuses on the trading of paper products, wood pulp, and printing equipment. Phoenix Asset Management Ltd. is centered on asset operations and management. Jiangsu Xinguanglian Technology Ltd. specializes in LED lighting, display screens, and optical discs. Phoenix Palace Hotel Ltd. operates three hotels located in Beijing and Nanjing. Sichuan Phoenix Liquor Ltd. produces the Phoenix series of baijiu (Chinese spirit). Siyang Middle School is a nationally recognized exemplary high school and one of the first four-star high schools in Jiangsu province.

In recent years, PPMG has consistently pursued to become a world-class publishing and media enterprise. It has pursued six key strategies: content innovation, integrated development, market orientation, internationalization, branding, and "finance+". By bolstering its core publishing business, venturing into various business formats, innovating institutional mechanisms, strengthening competitiveness, and ensuring risk management, the group has experienced sustained growth in its primary operations.

In 2023, PPMG attained an operating income of 16.93 billion yuan ($2.38 billion), with over 90 percent generated from the core business, and company recorded a total profit of nearly 4.87 billion yuan ($684.77 million). By the end of 2023, PPMG's total assets stood at 70.6 billion yuan ($9.93 billion), while its net assets reached 49.5 billion yuan ($6.96 billion).

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