The AIIC Awards ceremony is held in Haikou, Hainan, on Feb 23.

The Phoenix Heming (Collection) liquor recently won the AIIC Awards for its innovative packaging at an award ceremony held in Haikou, Hainan, on Feb 23.

The Phoenix Heming Collection.

The fish pattern on the bottle represents the appearance of a phoenix, the feather with a pointed tip symbolizes vigorous and forceful "feng" and the feather with a round tip stands for elegant and dignified "huang".

When viewed from the top, the two revolving feathers look like a tai chi figure, representing harmony between yin and yang. The shape of the bottle imitates the neck of a phoenix singing happily in a loud voice.

The award certificate of the Phoenix Heming Collection.

In 2022, renowned Chinese host Meng Fei was invited to serve as the brand ambassador of the Phoenix Heming Collection and designer He Fang from the Nanjing University of the Arts was invited to design the package.

This year, the liquor brand will continue optimizing its packaging and offer more options to further improve its reputation.