Publishing giant Phoenix Publishing & Media Inc (PPM) recently won the WIPO-NCAC Creativity Award, the highest and most prestigious of its kind in China's copyright field.

It is the first time that PPM has won the award. Along with four other media companies in the country, PPM was conferred with the award in recognition for its outstanding performance in promotions.

The biennial WIPO-NCAC Creativity Award is sponsored by the National Copyright Administration and the World Intellectual Property Organization.

Approved by the central government, the award has been included as permanent award of the Chinese government since 2016.

PPM has performed well in promoting cultural exchanges, enhancing international cooperation, building international promotional brands, and overcoming the impact of the COVID-19 pandemic.