Delegates from Jiangsu-based Phoenix Publishing & Media Group (PPMG) visit a bookstore in Malaysia.

The Global Business Development Department of Jiangsu-based Phoenix Publishing & Media Group (PPMG) recently organized a copyright trade delegation to expand the group's cooperation in Malaysia and Thailand.

The delegation, which consisted of representatives from seven PPMG subsidiaries, visited the group's major cooperation partners in Malaysia, including Book City Corporation, and toured the country's four largest bookstores, including Kinokuniya and Popular.

During its visit, the delegation discussed with Book City Corporation the prospect of Chinese exhibitors participating in the upcoming 2020 Malaysia Book Fair and recommended several PPMG publications in the genres of history, academics, science, technology, and children's books.

In Thailand, the delegation introduced PPMG publications to several partners and made a number of new deals. The delegation met with several new partners as well and got a feel for their publication interests, making specific recommendations in the process.

Designers complete the cover for the Thai version of Water, a picture book by Phoenix Juvenile and Children's Publishing.

Notably, many imported Chinese books, including the Silk Road by Jiangsu People's Publishing, are on sale in the bookstores in both Malaysia and Thailand. The Thai version of Wrong Marriage, Good Romance by Phoenix Literature & Art Publishing was even listed in "the 50 must-read books for Thais".

Malaysia and Thailand are important countries participating in the Belt and Road Initiative and both have a high demand for Chinese literature and children's books. Further cooperation with the countries is crucial for the global business development of PPMG.

A total of 12 new copyright trade deals and over 100 import intentions were signed between PPMG and its Southeast Asian counterparts. 

The Thai version of Sunset in he 9th Century: Fall of the Tang Dynasty is on display in a bookstore in Thailand.