Winners of the honorary title of the "Most Beautiful Xinhua Bookstores in China" at the 29th National Book Expo in Xi'an, Shaanxi province, July 27.

Four Xinhua Bookstores in Jiangsu province were awarded the honorary title of the "Most Beautiful Xinhua Bookstores in China" at the 29th National Book Expo in Xi'an, Shaanxi province, on July 27.

The eastern Chinese province has taken the lead among domestic competitors in bagging a total of 13 honorary titles since the award was initiated by the China Xinhua Bookstore Association in 2017. The award took into consideration the overall environment, services, facilities and capabilities that answer readers' needs in these brick-and-mortar stores. Sixty Xinhua bookstores from over 30 provinces and cities entered the final round this year. 

The four award winners, located in Jiangsu's Xuzhou, Rugao, Changzhou and Pizhou cities, were under the umbrella of Jiangsu Xinhua Distribution Group, a subsidiary of Phoenix Publishing & Media Inc, which engages in the businesses of books, periodicals, audio-visual and digital products, as well as storage and logistics, and import and export trade.