The signing ceremony

Jiangsu Xinhua Distribution Group and China Publishing and Media Holdings Co Ltd forged strategic cooperative relations in Suzhou, Jiangsu province, June 30. 

The two companies agreed to share mutual resources, conduct frequent exchanges, and set up co-branded bookstores. 

For example, the publishing side will mainly cover information data and publishing resources, and the distribution group – from headquarters to satellite offices – will provide its partner with access to its offline bookstore resources, e-commerce platforms, exhibitions and other extended services. 

The China Publishing Bookstore, which opened in Suzhou on June 30, was a flagship result of the two sides joining forces. It covers 1,000 square meters and was designed with the idea of "everlasting Jiangsu book fair". 

The store will set up stronger connections among publishers, bookstores and consumers, giving Suzhou residents access to the best publications, and sharpening publishing insiders' understanding of the industry. 

Zhang Jiankang, chairman of the Phoenix Publishing and Media Group, the parent company of the Jiangsu Xinhua Distribution Group, extended his wishes to the bookstore, saying he hopes it will grow in a mutually beneficial way and its development mode will be applicable to wider fields.