Ge Qingwen, editor-in-chief at PPM's Phoenix Fine Arts Publishing, took part in the forum – Accessing the Publishing Market in China, and gave a speech on the development and trends within China’s children’s book industry.

Ge Qingwen, editor-in-chief at PPM's Phoenix Fine Arts Publishing gives a speech on the development and trends within China's children's book industry.

PPM also sealed cooperation deals with well-known international publishing institutions including Hachette Book Group, HarperCollins Publishers, Harvard University Press, and Yale University Press during the event.

The PPM delegation was also invited to attend a series of cultural exchange activities held by local organizers. It hopes to improve the world’s understanding of both the company and China more generally through its high-quality books and cultural exchange activities.

Attending the UK fair and collaboration with international publishing houses represents PPM’s continued efforts at its international strategy. Other efforts initiated by the Nanjing-based publishing company include cooperation efforts with overseas publishers, universities and libraries.