Phoenix Science Press held a dealers meeting and book launch in the Radisson Blue Hotel in Beijing on Jan 8，2015. More than 200 book dealers attended.

Wu Xiaoping, President of Phoenix Publishing and Media,Inc(PPM), commented that illustrated-lifestyle books are important choices for publishers .

In 2014, Phoenix Science Press’s illustrated lifestyle books were published nationwide earning 220 million yuan ($35.42 million), which increased the publisher’s market share .

Some books, such as related to diet, prenatal training,and Chinese medicine, are recommended by the Books and Periodicals Distribution Association of China.

Phoenix Science Press developed into China’s best illustrated lifestyle book publisher by expanding its brand’s influence and establishing a joint venture company in Taiwan.